The following share a few articles about the importance of small programs
First, there are changes in thinking. The transformation from traffic thinking to scene thinking is different from the past. In the era of small programs, we must attach great importance to the scene. Under the current thinking, more attention is paid to forwarding, sharing and fission. But in the scenario thinking, it is more from the user's point of view to find the scene, plan the scene, and complete the process of linking users in the scene.
The new, active, retained and transformed routine of APP operation; The routine of discovery, attention and sharing of new media may not work in small programs. Small program and website operation is close: also need to pay attention to the work of SEO, but SEM and other market operation routine is not suitable for small program.
Traffic thinking is to pull the user first and then find a way to realize. Scenario thinking is the opposite. The first thing to think about is the scenario in which users may need themselves, and then directly provide them with services and products, which can be realized directly. Moreover, as long as the service experience is maximized, users will naturally come back later. Scenario thinking should try every means to capture the scenarios where users may use their own applets, when, under what circumstances, for what reason or purpose, and when they need a service, your applets appear or remind them.
This change of thinking is a qualitative change, but it is also the result of wechat. Wechat applets cannot send messages in groups. Can't share the circle of friends, can't recommend and associate with each other, can't do any induced sharing operation scheme. This means that entrepreneurs can only jump out of traffic thinking and think about how to serve users well from the beginning, so that users like themselves.
The second is the change of operation elements. Whether it's website operation or app operation, the operation elements are built around the funnel model. In the era of small programs, the operation elements have become three links: scene construction, product linking and user transformation, which saves a lot of links, but also increases a lot of difficulties, which means that there are fewer links for entrepreneurs to try and make mistakes. Choosing the wrong scene, link technology problems, poor product experience and any other links will completely drain users, there is no room to retain.
Author: weiyingxing
Source: Jianshu
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